Get the Size Right the First Time
Nothing's more annoying than finishing an infographic and realizing it's the wrong aspect ratio for where you need to post it. Instagram crops your tall infographic into a square. Your "print-ready" PDF comes out blurry. Your Pinterest pin looks like a postage stamp.
Here's every common size, when to use it, and what to watch out for.
Standard Long-Form: 800 x 2000 px
The classic "tall infographic." Scroll down, keep reading. This is what most people picture when they think of an infographic — and it's still the most popular format for blogs and content marketing.
Works well for: blog embeds, data stories, guides with 5+ sections. This is the "Standard" preset in GraphMake.
Watch out for: this size is terrible on social media. Most platforms will crop or shrink it aggressively. If you need social too, make a separate square version.
Wide Format: 1200 x 1600 px
Same vertical orientation, but roomier horizontally. You get space for side-by-side layouts, multi-column comparisons, or wider charts that feel cramped at 800px.
Works well for: comparison infographics, dashboards, anything that benefits from breathing room on the horizontal axis.
Social Media Square: 1080 x 1080 px
Instagram posts, Facebook shares, LinkedIn feed images. The square format forces you to be concise — you've got about one screen of space, so pick 3-5 data points max.
The constraint is actually helpful. Square infographics with a single stat card and two supporting charts routinely outperform busy, cluttered ones. You're competing with a scroll feed — if it takes more than 3 seconds to "get it," people keep scrolling.
Pinterest Pin: 735 x 1102 px
Pinterest favors taller images — they take up more space in the feed, which means more eyeballs. The 2:3 ratio is the sweet spot that Pinterest officially recommends.
If infographic distribution is your goal, Pinterest is arguably the best platform. Pins have a long shelf life (months or years, not hours like Twitter). Design with re-pinning in mind: clear title at the top, visuals that make sense at thumbnail size.
A4 Print: 794 x 1123 px (at 96 DPI)
For printing — handouts, report inserts, classroom materials, conference posters. The key thing here is resolution: a 794px-wide image looks fine on screen but prints blurry.
Export at 2x (1588 x 2246 px) for decent quality or 3x (2382 x 3369 px) for crisp 300 DPI output. Use PDF export if your infographic will be professionally printed.
Presentation Slide: 1920 x 1080 px
The standard 16:9 widescreen ratio — PowerPoint, Google Slides, Keynote, webinar screens. This is the only landscape format on the list.
Designing horizontally changes the layout game entirely. You can't stack sections vertically like a traditional infographic — put your main stat or chart in the center and supporting info on the sides. Think dashboard, not scroll.
What About Resolution?
1x (standard) is fine for anything that'll only be viewed on screen — web pages, social media, slide decks on a laptop. 2x is smart for anything that might be viewed on a retina display (which is most phones and newer laptops). 3x is for print.
In GraphMake, you pick the multiplier when you export. The canvas dimensions stay the same — we just render at a higher resolution. A 1080x1080 canvas at 3x produces a 3240x3240 pixel image.
Quick Reference
Blog / web content: 800 x 2000 px. Side-by-side layouts: 1200 x 1600 px. Instagram / Facebook / LinkedIn: 1080 x 1080 px. Pinterest: 735 x 1102 px. Print (A4): 794 x 1123 px, export at 2x or 3x. Slides: 1920 x 1080 px.
When in doubt, start with Standard (800 x 2000) — it's the most versatile. You can always crop a tall infographic into smaller pieces for social media later.
