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How to Use

  1. 1

    Choose a layout

    Pick classic columns, a decision brief, a scorecard, or a stacked report layout.

  2. 2

    Start from an example

    Use a starter analysis for remote work, an AI support bot, or an annual subscription decision.

  3. 3

    Edit each point

    Add advantages and trade-offs with short supporting notes and impact scores.

  4. 4

    Set canvas and theme

    Choose compact, report, or slide sizing, then adjust the canvas zoom for a readable preview.

  5. 5

    Export

    Download your pros and cons infographic as a PNG, free and without a watermark.

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Frequently Asked Questions

What is the best layout for a decision?

Decision brief, if you want a verdict. It puts a net read and a recommendation next to the two columns, so the graphic states a conclusion instead of leaving the reader to total it up.

Can I weight some points more heavily than others?

Yes. Give each item an impact score and the Scorecard layout totals upside against risk, which is what stops a list of nine trivial pros outweighing one serious con.

Can I rename the two columns?

Yes. Advantages/Trade-offs, Upside/Risks, Strengths/Weaknesses — the column labels are yours, and choosing honest ones changes how the graphic reads.

What are the four layouts?

Classic columns for a straight side-by-side. Decision brief for a verdict-led read. Scorecard for weighted comparison. Stacked report when the text is long enough that columns would get cramped.

How many points should each side have?

Three to five. Equal counts look deliberately balanced; wildly uneven ones read as bias unless the imbalance is the point you are making.

Can I change the panel headings?

Yes — Verdict, Net read, and Recommendation are all editable, and clearing one removes it from the artifact entirely if your layout does not need it.

What is this used for?

Build-versus-buy decisions, vendor comparisons, policy proposals, and product trade-off slides — any argument where showing both sides is more persuasive than only showing one.

What can I export?

PNG at Compact, Report, or Slide size, free and unwatermarked. Vector SVG, HD, and MP4 are Pro.

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