Free Decision Matrix Maker

Score options against weighted criteria to pick the best choice objectively. Build a decision matrix online free, export as PNG.

Free Decision Matrix Maker

Build Your Decision Matrix

Score each option against weighted criteria. The highest total wins.

Accent color

Decision Matrix

Scores 0–10 × weight = weighted score
CriterionWeightVendor AVendor BVendor C
Cost×5
6
= 30
8
= 40
4
= 20
Features×4
9
= 36
6
= 24
8
= 32
Support×3
7
= 21
5
= 15
9
= 27
Integration×3
8
= 24
7
= 21
6
= 18
Reputation×2
9
= 18
6
= 12
7
= 14
TOTAL
129
✓ Winner
112
111

Options

Criteria + Weights

Score each option (0–10)

CriterionVendor AVendor BVendor C
Cost
Features
Support
Integration
Reputation
Helpful?

Want more customization?

Open the full editor with 70+ widgets, templates, and AI generation.

Open Full Editor

How to Use

  1. 1

    List your options

    Each option becomes a column (products to buy, candidates to hire, vendors to pick).

  2. 2

    List your criteria

    Each criterion is a row (cost, speed, quality, support). 4-7 criteria read best.

  3. 3

    Assign weights

    Rank each criterion by importance (1-5 or 1-10). The weight multiplies into the final score.

  4. 4

    Score each option

    Rate each option on each criterion. The matrix computes the weighted total.

  5. 5

    Pick the winner

    Highest total score is the most defensible choice. Export the matrix as PNG to share the reasoning.

Why Choose GraphMake?

No signup required
Free — no watermark
70+ widget types
72 ready-made templates
Export as PNG, SVG, PDF
Works in any browser
Drag-and-drop editing

What Is a Decision Matrix?

A decision matrix is a grid where rows are evaluation criteria and columns are options. Each cell holds a score for how well that option satisfies that criterion. A weight column scales each criterion by its importance. The weighted scores are summed per option, producing a single ranked total.

The point is not the number — any scoring system can be gamed — but the conversation it forces. Building the matrix makes the team explicit about what they are optimizing for (the criteria) and how they value each dimension (the weights). Those two decisions usually clarify the choice more than the final score.

The tool is especially useful when a decision has multiple stakeholders with different priorities. A shared matrix lets each stakeholder see where their preferred option scores well or poorly, and disagreements surface at the weighting stage — the right place to have them.

Decision Matrix vs Decision Tree

Decision matrices and decision trees solve different problems. A matrix helps you pick among known options by scoring them on multiple dimensions. A tree helps you navigate a series of yes/no questions to reach an outcome.

Use a matrix when the options are fixed and you need to choose (which vendor, which feature, which candidate). Use a tree when the outcome depends on conditions (if user is new, show onboarding; if returning, skip to content).

Both tools are available on GraphMake. This matrix maker lives here; decision trees live at decision tree maker.

How to Build a Good Decision Matrix

Keep criteria to 4–7 rows. More than that and the weighting becomes guesswork and the matrix loses signal. If you have too many criteria, group related ones into categories (e.g., "cost" = license + implementation + training).

Use consistent scoring scales. If one criterion is 1-5 and another is 1-100, the higher-range criterion will dominate the total regardless of weights. Pick one scale (1-5 or 1-10) and use it everywhere.

Sanity-check the winner. If the math picks an option that everyone on the team intuitively disagrees with, usually the weights are wrong. Adjust weights until the matrix reflects the team's actual priorities.

Save the matrix. Weeks later, when someone asks "why did we pick X?", the saved matrix is a defensible record of how the choice was made.

What You Can Create

Vendor Selection

Compare SaaS or service vendors on cost, features, support, and integration.

Feature Prioritization

Score backlog items by impact, effort, and strategic fit.

Hiring Decisions

Rate candidates on skills, culture fit, experience, and compensation.

Investment Choices

Compare investment opportunities on return, risk, and horizon.

Frequently Asked Questions

What is a decision matrix?

A decision matrix (also called a weighted scoring matrix or Pugh matrix) is a structured table that scores each option against weighted criteria to produce a single ranked number per option. It turns subjective choice into a defensible comparison.

How is this different from a decision tree?

A decision tree branches based on yes/no conditions. A decision matrix scores options on multiple criteria in parallel. Use a tree when outcomes depend on sequential conditions; use a matrix when you are picking among known options.

How do I pick the weights?

Rank criteria relative to each other. If cost is 2x as important as support, give cost a weight of 10 and support a weight of 5. The exact numbers matter less than the ratios.

Related Tools

Build a Full Infographic

Combine charts, timelines, stat cards, and 45+ other widgets into a complete infographic.

Try the Full Editor